By using the WhatsApp Business API, Dream11 aims at strengthening user experience and engagement by providing real-time updates and information. Starting with withdrawal updates, Dream11 plans to use the WhatsApp Business API for user communication around product updates, customer queries and exclusive offers.

Dream11, India’s biggest sports game, today announced that it is now India’s first gaming platform to integrate and adopt the WhatsApp Business solution. With this integration, Dream11 users can opt for getting notifications and instant alerts on WhatsApp.

By using the WhatsApp Business API, Dream11 aims at strengthening user experience and engagement by providing real-time updates and information. Starting with withdrawal updates, Dream11 plans to use the WhatsApp Business API for user communication around product updates, customer queries, and exclusive offers.

Harsh Jain, CEO and Co-Founder, Dream11 said, “We are excited to become India’s first gaming company to integrate with the WhatsApp Business solution. WhatsApp is an integral part of everybody’s daily life to connect with their friends and family. Now, each of our 50 million users can directly connect with us on WhatsApp. It will also enable us to provide easier access and updates to them in a personalised manner once they reach out to us or opt-in to receive updates.”