Aiwa, one of the oldest electronics brand today announced its re-entry into the Indian market with new Smart TVs based on the Android TV platform. With the competition in the Smart TV category continues to grow in India, the Japanese brand Aiwa wants to try out its luck in the country as well. Alongside Smart TVs, Aiwa also said it’s going to introduce audio products like speakers, wireless headphones and others in the coming days. In order to launch these products in India, Aiwa is planning to invest over Rs 200 crore going forward. Aiwa did not reveal the prices of its new television models but stated that they start at just Rs 7,999 and will go all the way up to Rs 1,99,000 for the premium model. In between the mentioned prices, Aiwa will launch a lot of Smart TVs taking on the current generation models from Xiaomi, MarQ, Vu and TCL.
Aiwa Introduces 75-inch 4K Smart TV Alongside Other Models
First of all, Aiwa stated that it has introduced a 75-inch UHD 4K Smart TV in the country, of which the price hasn’t been revealed. The company also launched a 55-inch QLED Smart TV and a 43-inch UHD Smart TV which will take on Xiaomi’s affordably priced Android TVs out there in the market.
These TVs from Aiwa will come with several latest technologies like Quantum Smart HDR, Quantum Dots Light Emitting Technology and the latest Android 9 Pie software as well. In addition, all the TVs will offer voice-enabled remote courtesy of the Android TV platform. Aiwa did not reveal any more details regarding the availability of its TVs. The cheapest TV of all is the Rs 7,999 one that offers a LED display and it may not run Android TV software.
“We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy,” said Aiwa’s senior executive Jeffrey Alan Goldberg.
As noted, Aiwa also entered into the home speakers, Bluetooth speakers and personal audio segments today. Also, the company did not reveal any partnership with Flipkart to Amazon after its re-entry into the Indian sub-continent.
Smart TV Market in India Continues to Grow at a Rapid Pace
Television market in India used to be ruled by brands like Samsung, LG, Sony and some other local brands. However, that has changed after the entry to Xiaomi into the segment. Xiaomi announced its first Smart TV with PatchWall UI in India last year and the company did not look back since then. Xiaomi now has a wide range of Smart TVs running Android TV platform and they start at as low as Rs 12,499. Xiaomi is also the leading Television brand in the Smart TV segment which is an interesting aspect to note, considering how it achieved the feat in just over a year.